Fashion Business in a Changing Environment
We live and do business in interesting times. In stark contrast to gloomy economic news from Europe, a world of many market opportunities is unfolding at record pace. In a few years time the world has gone from a division between production areas and market areas to a big global market place. Nobody questions the importance of the internet as a sales channel anymore. Those things are clear, but we now face the challenge of making the most of these opportunities.
- How do you go about establishing a brand in emerging markets?
- How do you reach young consumers that are perfectly combining the real and the virtual world?
- How do we make successful use of modern techniques such as social media to really get to know and eventually to reach the consumers?
Always reaching the right consumer with the right product means mastering the art of managing a worldwide supply chain as if all the players were sitting in the same room.
Meeting at the 28th IAF World Apparel Convention in Oporto (Portugal) from September 24-28, 2012 means hearing about and sharing state of the art experiences in global fashion marketing and supply chain management. Prominent speakers from different parts of the world will touch upon the convention theme. The event is jointly organised by IAF and its Portuguese member association, ATP (Associação Têxtil e Vestuário de Portugal).