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Convention theme: ‘How to Create Value in the Global Fashion Supply Chain’
How do the winners work? The World Fashion Convention, organized by IAF, will take a close look at the creation of value in the international fashion supply chain.
Undoubtedly we will see the enormous power of succesful brands in 2013. More and more successful brands are crossing the boundaries of clothing. It is not only about the garment itself, but about the power of all design associated with the brand. It is about the visual effect, about the entertainment value and above all, it is about the association with desirable lifestyles. Successful brands possess this association. To achieve this, they take a step further and are also script writers, movie producers, interior designers, social media manipulators, architects and advertising gurus. Let us hear about the secrets of brand building!
The industry is becoming more successful at reaping the rewards from the very fast rise of the internet sales channel. It is adding to brand value and it is bringing brands closer to the consumer. The challenge is to use this knowledge in the supply chain, to bring production in line with demand. Let us hear about the state of the art in combining omni channel marketing with good supply chain management!
Brands selling across the world are tweaking their offer to individual markets. The brand is the same, sometimes the marketing and the product range is slightly different in different markets. How do the US, the European, the Indian, Chinese and Latin American markets differ? Let us hear how succesful fashion and other consumer brands manage global marketing with a local touch!