Highlight: Salonshow presents the collections of selected GREENshowroom designers
New Pop-up Shop for sustainable fashion at the Ethical Fashion Show Berlin
Parallel to the Mercedes-Benz Fashion Week Berlin for the sixth time running, the GREENshowroom presents a selection of high-end fashion and lifestyle labels that produce their collections in accordance with sustainable principles. 24 exclusive labels – many of them new – are showing their collections for the spring and summer of 2013 in the luxurious suites of Berlin’s five-star Hotel Adlon Kempinski. In addition to exclusive design, their products are distinguished by ecologically correct production, social and fair working conditions, the use of recycled materials or support for traditional manufacturing methods.
Olaf Schmidt, Vice President, Textiles & Technologies, Messe Frankfurt, is delighted with the positive auguries at the beginning of the fair: “We are very pleased that the demand for space at the GREENshowroom has once again been very high and that, in addition to our long-standing exhibitors, we are able to announce many new national and international labels.” The organisers are particularly thrilled to welcome the following new labels: Anne Gorke, Cocccon, Edelziege, Malli, Muriée (Germany), Elvis & Kresse and SeeMe (The Netherlands), Flaviaanranha and Luiza Perea (Brazil), Genaro Rivas (Peru), Halasi (Hungary), My biotiful bag (USA) and Sarah Reinhard (Switzerland).
Surprise guest from the USA
Following the presentation by Stewart+Brown from California at the last GREENshowroom, this season’s surprise guest is the ‘My Biotiful Bag’ accessory label from the USA. Popular among celebrities, such as Carmen Electra, Stephanie Pratt, Kim Kardashian and Denise Richards, the company’s bags are made of organic and recycled materials. The sustainable and careful production process makes each bag unique, functional and stylish. Additionally, many renowned labels are represented at the GREENshowroom again, e.g., Atelier Laure Paschoud, deepmello (formerly: the Rooters), Ika Babel and Kaschuba Hommage, Leibschneider, Royalblush, Schmidttakahashi, Studio Ecocentric.
Exclusive Salonshow on 5 July
A special highlight will be the exclusive Salonshow for invited guests who will be able to see selected parts of the collections of fashion and lifestyle labels on the catwalk in the hotel’s salon at 15.30 hrs on 5 July 2012. Compère and actress Birte Glang will host the fashion show.
“We are particularly looking forward to the outfits by Brazil’s Genaro Rivas, who is making his first presentation at the GREENshowroom. His high-fashion line includes colourful patterns and he has just been voted the Newcomer of the Season at the Oslo Fashion Week. Additionally, we are expecting to welcome numerous celebrity visitors”, says Magdalena Schaffrin who founded the show together with Jana Keller. The latter adds: “This time, we are also showing selected parts of the collections of the exhibitors of the Ethical Fashion Show Berlin at the Salonshow, including parts of the Luxaa collection.”
Pop-up Shop at the Ethical Fashion Show Berlin
Open to the public, the GREENshop moves to a new location and can be found for the first time at the Ethical Fashion Show Berlin in the ‘ewerk’ event centre. In this connection, the Pop-up Shop is cooperating with the premium online shop for sustainable fashion, Fair-queen.de, and De la Reh, the Berlin-based green-concept store. The combination of high-end products from the GREENshowroom and the street-wear collections of the Ethical Fashion Show Berlin will give visitors a broad spectrum of sustainable fashion and lifestyle products to choose from.
Held parallel to the GREENshowroom, the Ethical Fashion Show Berlin at the ‘ewerk’ event centre presents sustainable street and casual wear. Together, the two Messe Frankfurt events cover a broad swathe within the fields of ecological and fair fashions, and strengthen Berlin as the centre for green lifestyle within the German fashion sector.
The most important facts about the GREENshowroom at a glance:
Mercedes-Benz shuttle service
On all three days, the GREENshowroom and the Ethical Fashion Show Berlin in the ‘ewerk’ event centre will be linked with the ‘Premium’ apparel show at ‘Gleisdreieck’, the marquee of the Mercedes-Benz Fashion Week Berlin and other fashion hot spots by the official Mercedes-Benz shuttle-bus service.
Bike shuttle
The GREENshowroom Bike Shuttle Service between the GREENshowroom, the Ethical Fashion Show Berlin at the ‘ewerk’ event centre and the marquee of the Mercedes-Benz Fashion Week Berlin on the ‘Strasse des 17. Juni’ can also be used free of charge on all three days.
German Railways
For visitors wanting to travel to Berlin in a relaxed and sustainable way, the GREENshowroom is making a special offer in cooperation with German Railways (DB): http://green-showroom.net/besucher/anreise/
Accreditation
Trade visitors and representatives of the press can register online at: www.green-showroom.net/registrierung
Hours of opening
Showroom (trade visitors)
4 to 5 July 2012 | 10.00 to 20.00 hrs
6 July 2012 | 10.00 to 18.00 hrs
Hotel Adlon Kempinski, 1st floor | Unter den Linden 77 | D-10117
Berlin
Salonshow (by invitation only)
5 July 2012 | Start: 15.30 hrs
Hotel Adlon Kempinski, 1st floor | Unter den Linden 77 | D-10117
Berlin
Pop-Up Shop at the Ethical Fashion Show Berlin (open to the public)
4 to 5 July 2012 | 10.00 to 20.00 hrs
6 July 2012 | 10.00 to 18.00 hrs
‘ewerk’, Hall C | Wilhelmstrasse 43 | D-10117 Berlin
Further information
http://www.green-showroom.net
http://www.facebook.com/greenshowroom
Media inquiries:
Silk Relations GmbH
Sara Gerdes
Telephone: +49 30 8471 0833
E-mail: greenshowroom@silk-relations.com
Background information on Messe Frankfurt
Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com
*Provisional figures (2011)