In collaboration with Fashion Today, IAF is pleased to offer the book Points of Fashion , a directory of all Chinese Department Stores. This is a directory which gives detailed information of all department stores and fashion malls – in 100 cities in China – with pictures, information about the brands sold, address, etc. This will help all retail companies seeking to enter the Chinese market.
Points of Fashion is available as of the end of January 2013. If you order before 31 December 2012, you will receive a significant early-bird discount. Furthermore, IAF members are offered a further discount. Please contact Nadia van Staden to discuss the possibilities.
China: Export destination for Europe’s apparel industry
The consumption of textiles and ready-to-wear has been steadily on the rise in China. An increase in income, a higher standard of living and a growing gross domestic product means that the per capita consumption of fashion (2010 = 12.5%) will continue to surge. Exports of men’s clothing to China grew by 30% compared with the previous year. The Chinese’s yearning for authentic fashion brands that have a long tradition to show for, is high. For this reason, Chinese department stores, fashion malls and shopping centres are greatly interested in European fashion brands.
Europe’s successful brands are fully aware of this development and the substantial export potential. But only few suppliers recognised this trend at an early stage and created the respective structures, allowing them to reap solid turnover figures by now. The difficulty lies in locating suitable trading and sales partners since the respective addresses are not available. China measures some 9.6 million km² in size; gathering the right trading partners manually is a mammoth task which to-date must be carried out independently by the individual party interested in pursuing exporting operations.
The solution to finding the right trading partners: transparent and with planning security
To remedy this problem, Fashion Today has teamed up with the Chinese publisher, Shanghai Raybond Media Co. Ltd., which not only issues China’s largest specialist fashion magazine (The Fashion Shop Magazine), but two years ago also published the first address directory of China’s largest department stores. The address data is currently being updated and supplemented. Fashion Today will be publishing and distributing an English printed version of the “Chinese Department Stores Directory” which features the address portfolio exclusively.
On some 1,000 pages, Chinese department stores, fashion malls and shopping centres from 100 cities are presented. Full address details plus a photo provide valuable additional information about the target group, overall surface space and brands already stocked. This facilitates the right selection, allowing for the convenient planning of business trips in no time. A digital application for mobile devices (Android and iOS) is in preparation which assists in the organisation of individual travel routes and offers additional practical features for the traveller (dictionaries, city tips, city maps, etc.).